‘Master of the impossible...’
(bla bla bla)... but first, a good person at heart.
About Me
Yes, I still believe in kindness. My name is Sergio, and I'm all about teaming up to elevate both individuals and businesses. With over 15 years of experience in Marketing and Strategic Communications, I've explored diverse industries like Aviation, Apparel Retail, and Healthcare. With a Journalism degree, a Master's in Marketing, and an Executive Postgraduate Program from MIT in tech and management, I've got the qualifications to back it up. Fluent in English, Spanish, and Portuguese (and I can handle French).
My work and travel experiences have taken me to 30+ countries, and that global perspective helps me navigate diverse markets and connect with audiences worldwide. I'm a cat lover and passionate about anything that fosters a connection with our planet.
C&A New Brand Image & Web
In 2016, I spearheaded the comprehensive overhaul of C&A's brand image in Mexico and Brazil, aiming to present a more appealing facade to its audiences.
AIDS awareness worldwide
Managed an annual budget of 2.1 million dollar. For health promotion and AIDS awareness. Coordinated World AIDS Day commemorations in 13 countries, impacting more than 10 million people every year.
Construction of the entire web ecosystem that accounts that accounts 4 M visits and more than 380,000 qualified leads per year. (2017-2024)
AHF Latam & Caribe
Created a new Brand Guide for content production in order to give the teams more elements for their graphic narratives to be younger an fresher. (2023)
New Brand Image AHF
Elevating Social Media metrics understanding with a comprehensive Looker Studio Dashboard for 12 countries (AIDS Healthcare Foundation 2024).
Looker Studio Expert
Video Podcast
During COVID-19 Pandemic we developed a video podcasts series on self care and sexual education, recorded and edited completely remote.
My Work Experience
AHF Latin America & Caribbean / Marketing & Advocacy Director (17-Present)
C&A. / Sr. Communication Manager. (2013 - 2017) www.cyamoda.com
Volaris Airlines. / Brand Communications Chief. (09 - 13) https://www.volaris.com/
Economic Development Magazine, Publisher and Consultant (06-08)
H for Men Magazine, Marketing Special Projects Coordinator (06-07)
Mexico City Deputy Camera, Media Relations Coordinator (05-05)
Cambio Magazine, Editorial Coordinator (04-06)
El Universal Newspaper, Reporter & Writer (00-04)